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SMS Grand Prix prize winning game
Created in Albania for AMC in Aug 2008 with comments
(Ad Campaigns, Brand & Identity, Telecom & IT, Entertainment)
Concept and production of SMS Grand Prix prize winning game campaign required a unique approach, in order to attract as many consumers to participate.

We created an identity for the game, depicting a green pixelated envelope, the symbol of an SMS, which grew larger with every prize, becoming enormous with the largest prize - the Audi Q7.

The game was promoted on all media (TV, outdoor, print) in addition to in-store promotions and TV testimonials with the winners and SMS notifications.

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