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NEWBORN Monument - 5    
Hot Pick Created in Kosova for City of Prishtina in Feb 2013 with comments
(Ad Campaigns, Brand & Identity, Promos & Events, Public & Politics, Entertainment)
 
Unveiled for the first time in 17 February 2008, the day Kosova declared its independence, NEWBORN immediately became the highlight of the evening, the symbol representing that event, which, the very next day, became me monument marking the Independence of Kosova, appearing on front pages of most major newspapers around the world.

Read Wikipedia article.
See Facebook page.


This piece, winner of Cannes Gold lion, Silver Clio, Silver Eurobest, Golden Drum Grand Prix and several more awards, was denied the execution of the initial idea right from the first independence anniversary, to be repainted differently and unveiled every year on 17th February.

As such, NEWBORN would become a living sculpture. Would become an attraction, never changing shape, but looking differently every year, making it unique in the world.

However, being constantly neglected by the Government of Kosova and Prishtina Municipality for five straight years, the creators of NEWBORN Monument were continuously denied their requests to maintain and repaint it, until just a few days before its 5th anniversary, when the Government of Kosova decided to paint it to its original yellow colour, which wasn’t even near the previous yellow.

Doing this without consulting the creators of the monument, thus violating intellectual property rights, the government attempted to control and politicize it.


As a sign of revolt, only two days before the 5th Independence Anniversary, we made a public call via Facebook and Twitter asking for help to re-paint NEWBORN together, by drawing the flags of 98 countries that recognized Kosova’s independence. This would serve as a message of gratitude to these countries for recognizing us, would invite other countries to recognize us, and would remind the Government of the Republic of Kosova that there is still plenty of work to do, to secure a seat in the United Nations.

The response was massive. Thousands of people loved the idea, and many offered themselves to help with the painting, tools and money for this project.




After a day of planning, the painting started at 7:00am of 16th February, just a day before the Jubilee Anniversary, bringing together people from all places in Kosova and neighboring countries, even foreigners. Over 60 people took part in the painting process of NEWBORN, while about 80 others helped with logistics and organizing.




The painting lasted for long 24 hours and ended in the dawn of 17 February 2013. Thousands of people who went out in the streets of Prishtina to celebrate the Kosova’s 5th Independence Anniversary visited the NEWBORN Monument, announcing, once again, that this was the highlight of the festivities.


NEWBORN Monument returns to the people of Kosova once again.

Below are all the names of the people and companies who helped execute this project, to whom we are forever grateful.

THE TEAM
1. Albiana Ajeti Turbedar
2. Bardh Godanca
3. Besnik Bujupi
4. Desumena Laçi
5. Fisnik Ismaili
6. Fitim Gashi
7. Flutura Ibrahimi
8. Lum Gashi
9. Pleurat Spahiu
10. Safete Tupalla
11. Tuba Safçiu
12. Vigan Kada

VOLUNTEERS
1. Adea Pula
2. Adelina Hajzeraj
3. Adelina Mehmeti
4. Adnan Beqiraj
5. Adrian Gecaj
6. Agon Haxhikadrija
7. Agron Shala
8. Alban Vitija
9. Albulena …
10. Arban Mehmeti
11. Arben Grazhdani
12. Arbnora Gosalci
13. Ardian Thaçi
14. Arianit Beqiri
15. Arlind Demaj
16. Arlind Dërmaku
17. Arlinda Bajrami
18. Arsa Ademi
19. Artan Islami
20. Artan Zeneli
21. Arvan Berisha
22. Asdren Behra
23. Bekim Hoti
24. Bes Hoxha
25. Besa Berberi
26. Blerim Dërvishi
27. Blerta Rrustemi
28. Dejona Mihali
29. Dijar Bajrami
30. Drin Zatriqi
31. Edip Gashi
32. Edona Bajcinca
33. Egzon Kryeziu
34. Elisa Maxhuni
35. Endrit Begolli
36. Eneida Rabdishta
37. Erjonë Popova
38. Erza Maxhuni
39. Fisnik Ukshini
40. Fitore Pacolli Dalipi
41. Florian Gorqaj
42. Genc Hoxha
43. Gentrina Haskaj
44. Gjeraqina Zhuri
45. Granit Bunjaku
46. Ilir Dalipi
47. Ilir Krasniqi
48. Jeta Berisha
49. Jetëmira Berisha
50. Joseph Madden
51. Julie Cunningham
52. Krenar Krasniqi
53. Kreshnik Hyseni
54. Lekë Gusia
55. Lirim Krasniqi
56. Lot Hashani
57. Lumni Amrushi
58. Mic Sokoli
59. Migjen Berisha
60. Mimoza Gojani
61. Mimoza Sylejmani
62. Mrina Godanca
63. Nagip Taipi
64. Naim Berisha
65. Naim Gashi
66. Nita Bukoshi
67. Nita Qena
68. Orgesa Rafuna
69. Patrik Domi
70. Perprarim Krasniqi
71. Petrit Domi
72. Qamil Canolli
73. Qëndresa Kavaja
74. Redon Kika
75. Redon Prekazi
76. Refik Gashi
77. Rifat Cuzi
78. Rinora Gojani
79. Safet Haxhijaha
80. Sara Rafuna
81. Shkenca Goçi
82. Shoghi Emerson
83. Suhel Ahmeti
84. Tea Pula
85. Teuta Kelmendi
86. Teuta Pula
87. Tiki Avdyli
88. Urtinë Bajrami
89. Valmir Avdiaj
90. Valon Bllaca
91. Valon M. Bllaca
92. Valon Simnica
93. Vigjilencë Islami
94. Viktor Zeneli
95. Vjollca Pacolli
96. Vjosa Pacolli
97. Vlora Podvorica
98. Vudi Xhemshiti
99. Wessel Catshoek
100. Xheraldina Rexhepi
101. Xhixhi Beluli

DONATORS
1. Adelina Hajzeraj
2. ALB Architect
3. Ana,Dardan,Iris,Ron
4. Arian Henci
5. American School of Kosova - ASK
6. Balkan Investigative Reporting Network - BIRN
7. Besim Llapashtica
8. Bleron Baraliu
9. Bujar Qerreti
10. Burim Leci
11. Dardan Sejdiu
12. Donika Hasani
13. Fabrika e letrës Flutura
14. Fikret Sheholli
15. Golden Eagle
16. Idriz Shabani
17. Kastrati Bowling
18. Linda Shala
19. Lorik Kadrolli
20. Moni Rrmoku
21. Petrit Musa
22. Raif Gjikolli
23. Rromir Shala / Digi Print
24. Sami N Salihu
25. Soho Street
26. Techno Market
27. Tecol Prishtine
28. Valentina Hajdini
29. Visar Peci
30. Xheladin Ujkani

If you were part of this project and we have unintentionally forgotten to write your name on this list, please email Flutura Ibrahimi, by writing your name & surname, e-mail address, phone number and a brief description of your involvement.

Thank you.

NEWBORN - 5 in the media

This event was featured in various media across the world, listed below:

BBC World - Republic of Kosovo prepares for anniversary
BBC - Kosovo marks fifth year of independence from Serbia
CCTV English - Video: Kosovo Marks 5th Anniv. of Idependence
AP - Kosovo Celebrates 5 Years of Independence
Huffington Post - Kosovo Independence Day: 5th Anniversary Of Secession From Serbia Celebrated
Yahoo! News - Kosovo celebrates 5 years of independence
Cafebabel - Live from Kosovo, the country which turned five
Demotix - The fifth anniversary of the independence of Kosovo
KTV - Lajmet e Mbrëmjes, 16 shkurt 2013
Klan Kosova - Edicioni i lajmeve
Gazeta Shqip - Kosova pesë vjet pavarësi, NEWBORN të ri-ngjyroset sërish nga qytetarët
Prishtina Press - Painting of Newborn Monument and Celebrating Kosova’s Independence

See also...
Work | Creation of NEWBORN Monument in 2008
News | NEWBORN to be repainted by the citizens
News | Ogilvy | Karrota, Clio Award Finalists
 
 
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