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Shamelessly red  
Hot Pick Created in Albania for Birra Tirana in Dec 2012 with comments
(Ad Campaigns, Food & Drinks, Production)
 
To promote the end-of-the-year festive prize winning offer from Kuqalashe bottle caps, we were asked to produce something special, and we did exactly that.

The fact that the official face of Kuqalashe is the famous beaty, Afërdita Dreshaj, makes this beer special in the first place. Our job and wish were to create something unforgettable. We achieved this by giving the TV commercial a twist, showing that great things don't come easy, but when they do, they're breathtaking.

The campaign became an instant hit accross Albania, and the last part of the dialogue is still used as a catchphrase.
 

 
 
Previous project: End of year 2012 party
Next project: NEWBORN Monument - 5
 
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