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Created in Albania for Birra Tirana in Nov 2012 with comments
(Ad Campaigns, Design & Layout, Food & Drinks, Production)
The 100 years of Independence of Albania was followed with a plethora of promotions all over the country. Therefore, it was necessary to produce a special advert, in order to stand out in the crowd, be different and, why not start a debate or two?

To promote Kuqalashe, we decided to portray the Declaration of the Independence seen from Birra Tirana's imagination: where the Founding Fathers, Ismail Qemali, Hasan Prishtina, Isa Boletini and Luigj Gurakuqi celebrate with a Kuqalashe, as a parody, and always festive.

Never intending to offend the brave men who created today's Albania, it was only natural to show them as ordinary people, just like every one of us, who, apart from doing great things for the country, knew how to have some fun, too.

The TV commercial portrays the Founding Fathers waiting for Isa Boletini, who arrived after 28th November, but when he did, he was ready to celebrate.

The campaign was generally received very well by most of the people who appreciate humour, but some voices were raised, pretending that the Founding Fathers were insulted, which was never the intention. After all, it is not the first time famous historical figures are given a funny flavour in Albania, or the rest of the civilised world, for that matter.


Next project: Shamelessly red
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