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Love your own  
Hot Pick Created in Kosova for Vetëvendosje in Sep 2011 with comments
(Ad Campaigns, Brand & Identity, Promos & Events, Public & Politics)
"Duaje tënden" (Love Your Own) is an initiative in kooperation with Lëvizja VETËVENDOSJE! (Self-determination Movement) aimed to promote local produce.

Visit Facebook page.

We designed and produced hundreds of thousands 3cm stickers, which were placed in local products all over the stores and supermarkets in Kosova, through 20,000 young activists of the movement.

The campaign's aim was to promote local economy, by identifying local produce, thus increase the sales, production and potentially create jobs. It echoed throughout the country within hours and within months results have shown decrease in import of goods that can be replace by home produce. Many manufacturers incorporated this symbol in their packaging, thus making the campaign perpetually ongoing.
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