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What’s your tune?
Created in Albania for AMC in Sep 2008 with comments
(Ad Campaigns, Brand & Identity, Telecom & IT, Entertainment)
Producing a campaign for AMC's Ring Back Tone called "Fun Tune" (the music you sometimes hear, instead of the ringing tone, when you call someone on their mobile phone) was very challenging. Being a personal experience, because the music is only heard by the caller, we created a concept where the caller's shadow reacts to the music, rather than the person itself.

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