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No one believes them prices
Created in Kosova for Z mobile in Mar 2010 with comments
(Ad Campaigns, Telecom & IT, Entertainment)
 
Z mobile's "Fol me 5" (Circle of 5) product offered unbelievably cheap voice calls and SMS between people within that circle.

We used this argument to create the TV commercial where the protagonist gets slapped every time he talks about the product, because people don't believe him. Campaign also consisted of print advertisement, brochures and leaflets.
 

 
 
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