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Hot Pick Created in Kosova for Z mobile in Feb 2010 with comments
(Ad Campaigns, Design & Layout, Telecom & IT, Sports & Travel)
Promoting Z mobile's "Fol me 10" (Circle of 10) product was a bit of a challenge. A research showed that many users don't seem to put their 10 closest people in the circle, mainly because they don't know who to add, in order to use the value added from this product.

Our idea was to explain this by creating a football team, being that the World Cup was very near. The goalkeeper would be the user itself, while the team would consist of members of family and friends.

We produced three TV commercials using a famous football commentator, which gave the campaign an immediate impact. We also produced print advertisement, brochures and leaflets.



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