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A glass of water makes a difference
Created in Kosova for City of Prishtina in Aug 2009 with comments
(Ad Campaigns, Food & Drinks, Education, Public & Politics)
 
To help reduce water shortage, we produced this awareness TV commercial for Prishtina Water Company to relay a clear and simple message - the more drinking water you save, the more there is for everyone.

Being that this water is drinkable, we used a glass of water as a reference point, to calculate how many full glasses are spent when you take a shower, flush the toilet, sprinkle the garden, or wash the car. This way, the consumer would be more aware of the amount of water they waste every day.
 

 
 
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