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Come to Europe  
Hot Pick Created in Kosova for European Union in May 2008 with comments
(Brand & Identity, Design & Layout, Promos & Events, Education, Public & Politics, Entertainment)
 
"Come to Europe" was an edutainment program, funded by ICO (International Civilian Office), to engage citizens of Kosova in a quiz contest about the European Union, where contestants were given an opportunity to win a trip to Brussels. The contest was held via a "Come to Europe" truck, which traveled to different towns and cities in Kosova, performing theatrical shows, contests and other forms of entertainment.

Our responsibility was to create a joyful image for the whole project, that would bring the EU closer to the people, removing the "seriousness" barriers it sometimes reflects. This brand was applied in many places and promotional materials, starting from the branding of the truck, billboards, posters, newspaper and magazine ads, to items such as hats, t-shirts, keychains, bags, etc.
 
 
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