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Shouldn’t you be someplace else?
Created in Albania for AMC in Jun 2009 with comments
(Ad Campaigns, Design & Layout, Telecom & IT, Entertainment)
The ne AMC "What's Up" package, known as "The Youth Tool", required an identity face-lift to better talk to its audience. We did this by changing the rebellious, punk look to a cooler, party-style trendy feel, adding the humourous element to it.

Our task was to show the youngsters that being a "What's Up" member was "in", the thing to be - the status every youngster seeks to be part of. At the same time, showing that "What's Up" really makes the biggest youth group in Albania.

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