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Corporate services and festive ads
Created in Albania for Other clients in Oct 2006 with comments
(Ad Campaigns, Telecom & IT)
Asked to come up with a concept and production of three TV commercials for Albtelecom corporate services, we decided to use a simple line, representing a wire, to describe various uses and situations consumers find themselves in, while using these services. Although in substance all three TV commercials look the same, there are subtle differences in colour, music and voiceover, targeting business, adult and teenage audiences.

The line concept was accepted so well, Albtelecom decided to use it in two other festive campaigns.



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