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008 - SMS price reduction
Created in Kosova for Vala in Aug 2006 with comments
(Ad Campaigns, Telecom & IT)
 
Vala mobile's continuous service improvement introduced the SMS price reduction offer, slashing the cost to €0.08 per message. Wishing to emphasize the price of €0.08, we gave the campaign a James Bond "feel", where the price becomes a 008 special agent code and a bunch of youths try to discover each other, partly flirting, using only text messages.

Campaign included a TV commercial, outdoor (billboards and posters) and newspaper ads.

 

 
 
Previous project: 50% off international calls
Next project: Vala corporate re-branding
 
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