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50% off international calls
Created in Kosova for Vala in Jun 2006 with comments
(Ad Campaigns, Telecom & IT)
As part of Vala mobile operator's service improvements, the product offering up to 50% cheaper international voice calls required a simple, yet catchy campaign. Being that the vast majority of Kosovars living abroad are younger people, whose parents remained in the country, we portrayed a happy mother calling her daughter in London.

Campaign included a TV commercial, posters, newspaper ads and leaflets.


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