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I love you is only three words away
Created in Kosova for Vala in Jun 2006 with comments
(Ad Campaigns, Design & Layout, Telecom & IT)
Vala mobile operator introduces the International SMS feature, seeking an increase of SMS traffic, whilst attempting to retain the same number of the actual voice calls. We produced a campaign emphasizing on short and sweet messages - ones that are important enough to send via SMS, but not important enough to make a call.

Messages like "I love you", "Thank you" and "I am on my way" were conveyed in a series of three short TV commercials, billboards, posters and leaflets.



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